Saturday, April 11, 2009

Who Do I Network With?

One issue social media users wrestle with frequently is whom to connect with? Is there a universal magic formula for success with this process and do certain types of people strengthen a person's online experience? In my opinion not really! Since every person is unique and their interests and motivations varied it's difficult to pinpoint one strategy or solution to this question.

Initially I thought it made the most sense to connect only with people in my business sector, the events industry. Quickly I realized my social media experience would be greatly enriched by expanding my horizons. Selecting a connection is more intuitive than structured. Here are four recommended practices, when applied sensibly, that may lead to better decisions regarding your connections.
  1. The Bio -- When considering whether to follow/add someone as a connection read their Biography. You will gain insight into their areas of interest and networking focus. If you sense there may be synergy then connect. Personally, if a person does not post a Bio I don't connect with them.
  2. Silence is Not Golden -- Review the recent history of a potential connection's communications. Connect with people who are consistent. There is no value in the relationship if there is no interaction!
  3. Profile Picture -- A person's profile picture can offer insight into their personality and networking motivation. It is difficult to connect with a person having no picture!
  4. Variety is Spice -- much depth and balance will be added to your networking experience if you seek quality people with diverse backgrounds. Who knows.. that next great idea might come from a connection with someone distinctly different than you!
The value and spirit of social media is to enrich the lives of other people and yours in return. By connecting with people embracing that philosophy you will truly discover a whole new universe of collaboration. That is truly powerful!

Do you have an idea to share based upon your social networking experience... please post it!!

Thanks and have a terrific day!

Saturday, April 4, 2009

SOCIAL MEDIA - WHATS APPROPRIATE BEHAVIOR?

I've discovered in my social media experience there truly is a sense of camaraderie amongst the majority of users! Chances are if you are bold enough to seek assistance with a particular issue/question you will receive a quality response from at least one person, usually many. That is spectacular!

Like most other things in life, the energy and passion you invest into your own Social Media (SM) network will determine the value of your experience! In an online community an individual influences his/her own experience by making choices, conscious or sub-conscious, regarding the honesty, tone and direction of communications with other users. Most SM experts recommend transparency as the most effective choice for communications.

Usually, a person's core values and morals will influence their interactions. Of course that is not always the case, as some users view online social media as an opportunity to play out their fantasies and engage in experimental behavior. This is particularly true in places like Second Life (SL), (http://www.secondlife.com) a virtual world where a person designs an online version of themselves, called an "avitar." In SL an avitar may embody both real and unreal physical characteristics, including gender choice and human/non human appearance. Users have the choice to communicate in whatever context they wish and their behavior is only governed by the SL terms of service. (TOS)

SM is sort of the "Wild West" of business communications, as it is a relatively unrestricted communication forum with many avenues still to be explored. That is both exciting and dangerous. In my SM experience I have learned some lessons over time and here are a few high points:
  1. Golden Rule -- Treat other people the way you wish to be treated. There probably is no greater truth in this world ...!
  2. Visibility -- Expect that whatever you say or do in a social media application may be seen by anyone and everyone. This includes employers, prospective employers, customers, spouses, significant others, pastors, family, etc.
  3. Do Not Self Promote -- Don't make your communications an infomercial for your company or products. This is one of the biggest mistakes made by many users.. instead be helpful to people and request their help, when needed. Build relationships... the business opportunities and recognition will follow!
  4. Make It Personal -- Show fellow users tidbits of who you are through your communications and actions. People are drawn to other interesting people .... it makes them feel real and it opens the door to finding commonality!
I do not have all the "right answers" as to what constitutes the proper way to engage social media but hopefully this article has been helpful to you in making decisions on how to integrate it into your life.

Have a wonderful day and happy networking!!

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